Get Ready to Party at Why Not Now? Festival This Memorial Day Weekend in Brooklyn

The inaugural Why Not Now? Festival is happening this Memorial Day Weekend at Industry City in Brooklyn and we wanted to help you get ready. Why Not Now? is a two-night boutique festival built to showcase the evolving future of electronic music and creative expression. Headlined by Gorgon City and Chase & Status, the event brings together nationally recognized talent and emerging local artists across two immersive stages. More than just a music festival, Why Not Now? transforms its open-air setting into an experience where music, art, and community come together. Designed to celebrate innovation and connection, the festival asks for attendees to embrace the energy of the present while stepping into the culture of tomorrow.

Event Details

Getting into the nitty gritty, here is what you need to know about the who, when, where, and how much.

• Dates: May 23 & 24, 2026 (Memorial Day Weekend)
  • 7PM – 3AM Saturday
  • 7PM – 2AM Sunday
• Location: Industry City, Brooklyn, NY (Entrance at 2nd Ave & 36th Street)
• Age Requirement: 21+ only; valid government-issued ID required for entry.
• Tickets: GA Weekend passes starting at $131.49; VIP Weekend passes starting at $251.39; single day passes starting at $65.67.

FAQs

Q: Where is my ticket to get into the event?

A: You will use the ticket issued to you via the Dice app to gain entry to the event. You’ll be able to view your ticket by tapping the ticket icon at the bottom of the screen. If you are unable to pull up your ticket in the app, please proceed to the box office with the credit card and ID matching the original purchaser.

Q: Is there on-site parking?

A: There is no official event parking. We highly recommend you use rideshare or public transport to get to the venue. Methods of transportation can be found at industrycity.com/get-here.

Q: Do you accept cash?

A: This event is cashless. Accepted: Visa, Mastercard, AMEX, Discover, Apple/Android Pay.

Q: What is your bag policy?

A: Maximum size: 15” X 15”x 5.” EMPTY hydration packs within size limits allowed. No bag/coat check available on-site.

What You Can’t Bring

• NO Illegal substances / drug paraphernalia
• NO Cannabis
• NO Pets
• NO Massagers or pacifiers
• NO Poi or Laser pens/pointers
• NO Eyedrops
• NO Glass, cans, cups, or coolers
• NO Markers, pens, or spray paint
• NO Large chains, spiked jewelry, or accessories
• NO Stickers or flyers
• NO Tents, large umbrellas, or chairs
• NO Wind chairs/sofas
• NO Purses/bags (> 15” X 15” X 5”)
• NO Open cigarettes, lipstick, chapstick, tampons
• NO Outside food, beverage, or alcohol
• NO Professional cameras (SLR/Detachable)
• NO Video or audio recording equipment
• NO Weapons of any kind (Firearms, Pepper Spray, Fireworks)
• NO Toy weapons
• NO Projectiles (Balloons, Balls, Frisbees)
• NO Headdresses or Festival totems

What You Can Bring

• OK (2) factory-sealed water bottles (ANY SIZE)
• OK Clear empty plastic water bottles
• OK Empty non-transparent Camelbaks (<15x15x5″, 2 pockets)
• OK Non-Professional Still Cameras (GoPros – No poles)
• OK Lighters
• OK Sealed: Cigarettes, tampons, gum, chapstick
• OK Glowing/illuminated costumes/jewelry (Subject to search)
• OK Sunglasses and hats
• OK Sealed liquid sunscreen & cosmetics
• OK Disposable E-cigs (No refillable Visible liquid)
• OK Guide dogs & service animals (With Rabies Cert)

Tickets

Still need tickets? You can purchase them online now. Single-day and two-day passes are available at the prices detailed above, whether you’re planning a full festival or just one day. Act fast as Why Not Now? is coming up quickly and what better way to spend Memorial Day Weekend than with this lineup?

Wrapping it Up

From my experience, smaller, boutique festivals like this one end up being some of the best times. You are surrounded by people who genuinely want to be there and have fun while avoiding the crowds that are just trying to find whatever party they can. On top of that, this is a great lineup with two great headliners and a slew of fantastic up-and-comers. Linksa just played at EDC Las Vegas with rave reviews and Genesi, Joy (Anonymous), and MPH are some true heavy-hitters. There is a lot at this festival for people to find enjoyment in so don’t miss out on this amazing way to party this MDW!

 

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