Still riding high off the release of his highly-anticipated debut album Brave which continues to take the electronic dance music community by storm, JOYRYDE looks to bring his album to life unveiling the first visual component with the music video for “Thrill.”
Always being one to deliver awe-inspiring music videos to accompany his productions, JOYRYDE delivers a striking movie-like visual that he directed in partnership with James Mackel and HARD Records.
JOYRYDE shared this message regarding the process behind the shoot:
“About 3 days into working on the record I went to MAJILLA’s Facebook page and in her bio it said ‘ Sometimes you gotta play the villain ‘.. I started writing the music video in my head pretty much immediately after I read that sentence.
I called MAJILLA told her about it and then started to find directors and a team to pull the idea together. Pretty soon Director James Mackel was in my life. Me and his team went over every shot, location, lens, and cast.
James cast Rob and I cast Melian. Truly the most real couple on-screen I’ve ever seen. The chemistry between them and all of the crew was 600% in harmony on a mission.
Over 4 days I made friends I didn’t know I needed. It totally adjusted my life and ambition for creating the video.
MAJILLIA and I stood by while gun shoot outs with snipers shooting paintball pellets with sparks and dust in them for practical effects and 30 police car chase down a dusty road.
Rob and Melian are the stars. They made this video what it is and I’m so amazingly grateful for the whole experience.
About 6 months ago Rob tragically died. It was the most devastating moment in our lives. I still cant believe it. He was the most alive person I’ve ever met. We became like childhood friend within minuets. I’m going to miss him for the rest of my life.
This started out as a music video, but ended up being a life event for me. Im so proud of it and so grateful to everyone who helped bring it to life.
Check out the official music video for “Thrill” below.
JOYRYDE – Thrill | Download Brave |