Everyone knows South by Southwest Music Conference and Festival is the holy grail of talent for music labels. It doesn’t matter the genre, the look, or the culture; SXSW is the one place where music is the motive, the muse, and the goal. This year Ultra Music is joining the epic week with a star-studded lineup from their roster at The Main** on March 17th featuring Pomo, Bearson, Netsky, Sofi Tukker, DVBBS, Eloq, and Trace. This event will be going from 8:00 PM to 2:00 AM, so prepare yourself for 6 hours of musical bliss.
**The Main is located at 610 6th Street, Austin, TX 78701
Check out some of our favorite tunes from the Ultra Artists below before heading out or explore their site for more sounds.
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