In this day and age, artists seem to be taking their careers to new heights with several different projects ranging from charities, to other aliases, to record labels and more. Oliver Heldens is one of those artists, as he just launched his new record label, Heldeep Records, and finally unveiled himself as the producer behind the now not-so-anonymous HI-LO. Now that the word is out about his label and his new alias, Oliver’s only looking up from here as these new projects are sure to boost his profile as a tastemaker, mentor, and an even more versatile producer.
Kicking things off proper, Oliver has delivered a new single, “Renegade Mastah,” under his HI-LO alias, as the first release on Heldeep. The monstrous track is a fusion of bass house and tech-house that takes on a life of its own, bringing huge low-end, industrial-type sounds, and familiar vocal samples throughout. “Renegade Mastah” sets a strong tone for future releases on Heldeep, but there’s no doubt that Oliver will continue to offer up dance music for the masses to enjoy. Keep an eye out for this release on July 20th, and stay tuned for much more exciting things to come from the Oliver Heldens, HI-LO, & co.!