The streets of New York are singing. Axwell /\ Ingrosso have debuted the sounds of a new song and have hit the streets of Manhattan to partake in the world’s first silent song premiere. With their debut performance due this weekend at the Governor’s Ball festival in NYC, Axwell and Ingrosso are oh-so ready to play some new music. Billboards have been put up across Manhattan Island, forcing fans into a scavenger hunt in which they create the song and piece together lyrics.
For those not attending the festival, fear not. 5000 lucky fans will be receiving mail. Personalized letters, sheet music, and scratch-off lottery cards with the chance to win a fly-away trip are on route to the homes of fans in more than 30 countries worldwide.