Music videos can be incredibly important these days if done right. When a track has a visual counterparts, certain viewers are able to connect in ways that the track cannot simply do on its own. For Mountain Bird’s “Circus” featuring Noomi, the music video ultimately amplifies the raw emotion and power of the music through a cinematic story. Capturing the rollercoaster ride of relationships with a highlight on the highs, director Eric Ivar Persson fluidly matches his creative vision to Noomi and Mountain Bird’s piece to yield a video many will find themselves heading back to again and again. “Circus” is out via HMWL.