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Tiesto and Avicii Collect $50 Million From 7UP and Coca-Cola

Tiesto and Avicii Collect $50 Million From 7UP and Coca-Cola
BEN

Billboard published a recent article covering some top artists in the music community and how they’ve managed to rake in millions from soda giants such as 7UP and Coca-Cola. Two of these artist have come from the EDM community, and one of them happened to earn the most money out of any artist on the list.

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In 2014, 7UP linked up with Tiesto, Insomniac and Ultra to kick off its 7x7Up initiative which included seven music festivals, seven rising DJ talents (including Danny Avila, Disco Fries, Dzeko & Torres and more) plus a few Tiesto TV appearances along with a release party for his newest album. Tiesto landed a quick $30 million for participating as the face card of this 7UP campaign.

Light It UP! – Tiesto (7UP Commercial)

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For World AIDS Day (Dec. 1), Coca-Cola partnered up with nonprofit RED and others to premiere exclusive new tracks on Share the Sound of an AIDS-Free Generation from artists including Queen and Aloe Blacc, Wyclef Jean featuring Avicii and a remix of OneRepublic’s “I Lived.”

Wyclef Jean – Divine Sorrow (Lyric Video) feat. Avicii

Source: Billboard

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