News

Live Nation to Acquire One Half of Insomniac Events for $50 Million

Live Nation to Acquire One Half of Insomniac Events for $50 Million
Mark Jaeger

Insomniac Events, the electronic dance music juggernaut production company behind massive global events such as Electric Daisy Carnival, has reportedly announced to be selling one-half of their prestigious empire to Live Nation Entertainment by the Wall Street Journal earlier today. After a heated bidding war stretching out over the past few months incited by several production companies including Live Nation and SFX Entertainment, Insomniac CEO Pasquale Rotella has finally come close to closing the deal with a reported $50 million offer from Live Nation Entertainment.

Just a few months ago, Pasquale Rotella was offered $100 million for Insomniac Events by SFX Entertainment, but refused to settle. Maybe SFX Entertainment should have offered $50 million for one half? Or maybe Pasquale Rotella is now seeing something in the future of the production company that he didn’t notice before?

No major changes to Insomniac Events have been announced thus far, but this acquisition would explain the HARD stage being advertised at Electric Daisy Carnival 2013, since Live Nation now owns the Los Angeles-based production company HARD Events.


TOP TRENDING MUSIC

Comments

comments

Click to add a comment

Leave a Reply

Your email address will not be published.

News
Mark Jaeger

I like music. A lot.

More in News

HARD SUMMER Music Festival Announces Return To Speedway August 5 & 6

Brian BonavogliaMarch 29, 2017

8 Unreleased Tracks Premiered During Ultra Music Festival Miami

Brian BonavogliaMarch 29, 2017

Kygo Delivers Surprise Performance At Ultra Music Festival Premiering Two Unreleased Tracks

Brian BonavogliaMarch 27, 2017

Enchanted Forest Gathering Announces Their 2017 Lineup

Brian PolesMarch 24, 2017

DJ Hanzel Interviews Calvin Harris, Jauz, Alesso, Kaskade & More In New Interview Series

Brian BonavogliaMarch 24, 2017

Watch Martin Garrix & Dua Lipa Perform “Scared to Be Lonely” For The Tonight Show Audience

Brian BonavogliaMarch 24, 2017

Laidback Luke’s Mixmash Announces Live Stream Of MMW Party At Nikki Beach

Brian BonavogliaMarch 23, 2017

Don Diablo Drops Inspiring “Children Of A Miracle” Single With Marnik

Jeaux BayMarch 21, 2017

Drake Just Gave the World “More Life”

Mallory GrayMarch 19, 2017

REZZ Re-Uploads Classic Tune “I” After Being Licensed To Versace Commercial

Brian BonavogliaMarch 17, 2017